While many this weekend were comfortably curling up on the couch to watch the Oscars we packed our bags and headed to Florida. There, in Tampa, we were thrilled to collect our 1st Place Adwheel Award for ART (Albuquerque Rapid Transit) from the American Public Transportation Association. We learned a ton about transit and the weather wasn’t even half bad. Ok… the weather was awesome!
Studio Hill Design is pleased to announce that in conjunction with the City of Albuquerque Transit Department we have won a First Place Award in the 2017 Annual AdWheel Awards competition. The competition, sponsored by the American Public Transportation Association, accepts entries from municipalities across the country.
The winning entry for Best Marketing and Communications Educational Effort will be presented at American Public transportation Association’s 2017 Marketing & Communications Workshop in Tampa, Florida, Tuesday, February 28th. Don’t forget your swimsuit!
Albuquerque’s gathering place for the New Mexico climbing community would be stoked if you took a look at their new website – and so would Studio Hill Design. The indoor climbing gym is on the cutting edge of facilities across the Southwest and now clearly stems the gap on the web too. Fully responsive and optimized for both mobile and desktop, the website doubles down on the welcoming environment of their brick and mortar. On the technology side, the website utilizes the endless flexibility of the WordPress CMS and seamlessly integrates RockGym Pro to allow climbers to book classes and schedule events. clip in and check it out. http://www.climbstoneage.com
New Mexico Heart Institute, the largest private cardiology practice in the state of New Mexico, has unveiled a complete redesign and rebuild of their website www.nmhi.com. Developed by none other than Albuquerque’s Studio Hill Design, the new website puts the patient experience front and center. The new site presents a fresh, friendly face for NMHI, and welcomes viewers with a simple and intuitive navigation experience.
With various custom built tools running a complicated but sleek backend, the site delivers simple and easy access to patient information and resources while allowing for easy in-house updates.
Studio Hill Design is proud to be a part the effort of NMHI to keep New Mexico hearts happy and healthy.
Mike English of Albuquerque Business First took a left turn into our Downtown Albuquerque studio office to find out what it takes to make a perfect website and what it takes to make a successful 30 year career in marketing and branding. The interview can be read in the current issue of Albuquerque Business First or online via the link below.
Here are some excerpts from the article:
Our lives and our streets are full of visual clutter. Even if your business has a great location, it is difficult to get noticed/found/discovered in the urban jungle. Few roadside signs are truly well designed beacons for the unique companies they represent. This is a great waste of a powerful branding opportunity. It is literally a chance to rise head and shoulders above the competition and get your company noticed and respected.
To illustrate our point, here are a few “Do’s” in sign design.
Consider the logo design and how it would best work as a sign.
In this case, one feature of our logo for DKG and Associates Roofing Contractors is that it is perfectly reversible. We took advantage of this and created a freestanding 3D version of the logo that can be viewed from both sides, and reads the same either way!
Consider the architecture of the surrounding buildings.
The Seasons sign is in the Old Town Albuquerque area and needed to conform to historic regulations of size and material. A stucco finish was used to coordinate with the buildings in the plaza. A slightly more vibrant yet cohesive color helped it stand out from the surrounding stucco colors. The sign is carefully designed to work well both day and night with integrated lighting in the lettering.
Let the logo do the work.
Once again, referring to the logo to inform the sign design, Zinc’s sign is a circle shape. We stayed true to the logo shape while creating a pleasing balance with the building architecture. The result is a simple, upscale, yet highly visible sign.
Know when to use neon!
EDoSpaces Real Estate office is located on Central Avenue near downtown. They wanted an outstanding neon sign that optimized their logo. Once again, extracting and emphasizing the most unique features of the logo, we created the overall sign in neon while focusing on the solid A with a backlit letter shape.
Be sure it works for both day and nighttime
By day, the white and silver type stands out against the deep purple. It is pinned away from the surface for added shadow effect. By night, the Aquaceros “a” is internally lit and shines both through the lucite face and reflects on the background. The “aquaceros” type is backlit only, to create a visual hierarchy.
Coordinate interior and exterior signage.
The “a” is carried to the interior with an elegant treatment of white on white. Green and purple neon behind the sign provide contrast in the form of a colored glow for a subtle yet fabulous effect.
Coordinate, rather than compete, with strong architecture.
The Paa-Ko Ridge Golf clubhouse features a stately circular entry, which complicated the sign design due to its curved face. We pared the Paa-Ko logo down to its simplest form, and applied the letters separately to accommodate the curve. Care was taken to balance the proportions of the lettering to the building.
Make it pretty.
Since we had a pretty logo and an attractive building, we had fun simply juxtapositioning the two for a pleasing result.
Maintain and enhance historic structures.
As a designated historic site, Hotel Parq Central had strong restrictions on its sign options. Using a classic old font, we carefully balanced the size and location of the freestanding lettering on the upper building facade. A streetside monument reinforces the brand image.
21 brand new city buses just rolled in to Albuquerque. Studio Hill Design provided the concept and design work on the buses, including the new coordinated interiors. The new ABQ RIDE buses, managed by The City of Albuquerque Transit Department, are a big change from the previous bus designs.
“We felt this was a highly visible opportunity to help brand and promote Albuquerque.”
According to Sandy Hill of Studio Hill Design, “The city buses are large and they are everywhere. We felt this was a highly visible opportunity to help brand and promote Albuquerque. Working with ABQ RIDE, we selected 8 cultural icons unique to our city, and illustrated a different one on each bus, along with the tagline ‘Where You Want to Go.’ The illustrations will engage visitors and inspire them to see more of our city. Locals will be reminded of why this is such a special place to call home.”
In addition to the cultural icons that are displayed on the sides of the buses, Studio Hill Design developed an entirely new color palette for ABQ Ride. The palette was chosen to enhance and coordinate with the existing turquoise used on the bus shelters and on the Alvarado Transit Center window trim. A modern, fresh lime green was selected and used as a natural complement to this classic New Mexican color. The lower section of the buses are detailed with graphics representing the streets and bus stops of a transit map and applied in highly visible reflective vinyl to keep our city safer.
A new, coordinating ABQ RIDE logo was also developed as a modernized, simplified graphic that is easier to read and works well on various applications including the bus shelters, print materials, and of course, the buses themselves. Catch the Ride!
Here is a closer look at some of the numbers according to the Online Marketing Institute;
• 83% leave because it takes too many clicks to get what they want
• 62% gave up looking for an item while shopping online
• 50% of sales are lost because visitors can’t find content
• 40% never return to a site because the content was hard to use
In addition to the obvious revenue that could be lost due to a poorly designed website are the potential costs of fixing such a site.
Often placing a “band aid” can be a far from ideal solution and can sometimes cost nearly as much as the initial investment. This leads to the inevitable conclusion that it is well worth your while to plan properly before designing a website and hiring a website design firm.
Here are some questions you should be asking your web designer before beginning your next website.
How much time do you spend planning and researching?
Designing a successful website requires planning and research long before a single line of code is written or a layout is considered. On average, Studio Hill Design spends 5 to 10 hours diving into the backstories and histories of our clients, learning about how they got to where they are and where they want to go. That might seem like a lot of time. But we take this knowledge and leverage the information into clear and measurable strategies that support our clients’ goals. We need to know who you are to take you to where you want to be. That is how we make good design. That is how we make successful websites.
Do you create wire-frames and site maps before designing a website?
Website wireframes and site maps are visual representations of where the content on your site will be placed. They don’t contain any design or content. They simply explain visually where content can be found. It manifests a mutual understanding between us and our clients as to the scope and expectations of the site. It clarifies and simplifies the viewer navigation experience. It presents an opportunity to consider additional value-added content. Wireframes and site maps are vitally important to creating a website that is useful to its audience and that accomplishes the goals that the research has identified, while staying on budget and on time.
How much do you charge for web design?
This might seem like an obvious question to ask, but the surprise comes in how you react to the answer you get. Website design that is results-oriented takes a generous amount of time and expertise. You might find an inexpensive web coder, but why would you trust your main marketing tool to someone without a design background? Studio Hill Design is a design and marketing company who understands how to make deep connections between you and your customers. Thoughtful website design is the key that helps our clients make that connection.
Is search engine optimization incorporated into the website?
The intent of a powerful, targeted and well designed website is for it to be seen. We incorporate search engine optimization (SEO) organically from the very beginning of the project to maximize every opportunity for search engines to find your site. Little details in the content and coding of your site make a big difference in your SEO rankings. Studio Hill Design can take this even further by offering you enhanced SEO options to drive even more traffic to your website.
So Now What?
Talk to Studio Hill Design. And talk to some web geeks. See who you feel comfortable trusting your company’s brand and reputation to, when you understand how important your online presence is. Then let’s get started promoting your company online and on target.
Keep an eye out for these awesome delivery trucks in the Albuquerque, Santa Fe and El Paso areas. We designed these bad boys with the intent to turn some heads and all early indications are that they are doing just that. They stop traffic. Take look at some additional design work and branding we have been cooking up for Netfish.
For 25 years, Seattle Fish Company of New Mexico has provided high quality seafood to restaurants and retailers. When they decided to offer their products online to home consumers, they chose Studio Hill Design to create the new company brand.
We coined the name NetFish, along with the tagline “Catch the Tastiest Fish Online.” A cyber bitmapped fish image was developed as the logo, and applied to packaging, a market booth, t-shirts and trucks.