Albuquerque Downtown Action Team
A FRESH RESTART
A handy coincidence... Albuquerque's Downtown Action Team was moving to a new office AND needed a rebranding! This was clearly an opportunity for a full scale, cohesive brand upgrade.
The logo represents downtown buildings and doubles as a subtle New Mexico Zia to keep it Querque. The local flavor is enhanced with a turquoise and silver color palette. An inviting website pulls together large amounts of information and makes it fun and easy to navigate, with lots of local imagery and a bright color palette.
The DAT brand image and personality was integrated into their office space and signage by maximizing creative materials and a lively color scheme on a shoestring budget.