Hotel Parq Central


Hotel Parq Central is a beautiful boutique hotel in the heart of Albuquerque's downtown area. HPC's calming interior spaces and its proximity to green park areas inspired the brand concept of "Albuquerque's Urban Oasis."


Taking a cue from the interior design palette, we created a brand image which exudes quiet elegance in soft hues. There's no hard sell here - just an understated, welcoming website and marketing materials that blend seamlessly with the hotel experience. An old engraving of the hotel exterior was hand colored and graces the stationery. Old postcard replicas make a handy format for all sorts of marketing uses. A classic type treatment was created for the building and monument signage, which feels as if it has always been there.


"Sandy Hill and the team at Studio Hill Design were the creative geniuses behind the branding of Hotel Parq Central - preserving the historic integrity of the property in a boutique, contemporary design that has been instrumental in the success of the hotel."
Yancy Sturgeon - Managing Director, HPC


The Apothecary bar presented an opportunity for some fun. The logo and signage incorporate a martini glass "Y". We created retro letterpress coasters with snake oil cures on the front and drink recipes on the back, which disappear from the premises with great frequency.


Call: 505.242.8300