Category: Signage

Interior Branding – Building Trust

DKG & Associates, a respected commercial roofing company and long-time client of ours, just completed their new building. We were happy to lend a hand with the interior branding and exterior design, as well as the signage. Thanks, DKG, for your continued trust! Photo by Robert Reck.

Lending a hand in San Francisco – with love

Studio Hill Design lent a hand to Project Open Hand in San Francisco to create their first-ever public awareness campaign on the streets of the city.

Project Open Hand is a 35 year old nonprofit organization that provides meals with love to critically ill neighbors and seniors. Their food is like medicine, helping clients recover from illness, get stronger, and lead healthier lives.

Every day, POH prepares 2,500 nutritious meals and provides 200 bags of healthy groceries to help sustain their clients as they battle serious illnesses, isolation, or the health challenges of aging.

It’s A Sign!


At almost 25’ high, this giant was designed by the team at Studio Hill Design.

North 109, at the northeast corner of San Mateo and Mcleod, is a re-development of 12+ acres by Garcia Realty & Development. The large plot includes the soon-to-be-reopened Putt-Putt mini-golf, Fresenius Kidney Care and several other businesses. Additional businesses and buildings are planned for the plot as well.

The sign’s colors and materials establish the brand and style palette for the entire development and the panels on the lower right provide space for future tenant names.

Cruise on by, check it out, and stay tuned for our next big thing!

Reaching New Heights

Albuquerque’s Villa Myriam Coffee & Roastery at 573 Commercial St. NE just got a lot more visible. The new LED illuminated signage designed by Studio Hill Design and fabricated by SignArt is the proverbial “icing-on-the-cake” for the Villa Myriam building. The new sign really stands out, highlighted by the complimentary orange LED neon that now wraps the facade.

It would be well worth your effort to swing by Villa Myriam just for the smell of those roasting farm-to-cup beans lofting sweetly through the air. But now, even better, you can do it basking in the warmth of orange neon… looking just oh so cool.

Sign On!

Our lives and our streets are full of visual clutter. Even if your business has a great location, it is difficult to get noticed/found/discovered in the urban jungle. Few roadside signs are truly well designed beacons for the unique companies they represent. This is a great waste of a powerful branding opportunity. It is literally a chance to rise head and shoulders above the competition and get your company noticed and respected.

To illustrate our point, here are a few “Do’s” in sign design.



Consider the logo design and how it would best work as a sign.

In this case, one feature of our logo for DKG and Associates Roofing Contractors is that it is perfectly reversible. We took advantage of this and created a freestanding 3D version of the logo that can be viewed from both sides, and reads the same either way!



Consider the architecture of the surrounding buildings.

The Seasons sign is in the Old Town Albuquerque area and needed to conform to historic regulations of size and material. A stucco finish was used to coordinate with the buildings in the plaza. A slightly more vibrant yet cohesive color helped it stand out from the surrounding stucco colors. The sign is carefully designed to work well both day and night with integrated lighting in the lettering.



Let the logo do the work.

Once again, referring to the logo to inform the sign design, Zinc’s sign is a circle shape. We stayed true to the logo shape while creating a pleasing balance with the building architecture. The result is a simple, upscale, yet highly visible sign.



Know when to use neon!

EDoSpaces Real Estate office is located on Central Avenue near downtown. They wanted an outstanding neon sign that optimized their logo. Once again, extracting and emphasizing the most unique features of the logo, we created the overall sign in neon while focusing on the solid A with a backlit letter shape.




Be sure it works for both day and nighttime 

By day, the white and silver type stands out against the deep purple. It is pinned away from the surface for added shadow effect. By night, the Aquaceros “a” is internally lit and shines both through the lucite face and reflects on the background. The “aquaceros” type is backlit only, to create a visual hierarchy.


Coordinate interior and exterior signage.

The “a” is carried to the interior with an elegant treatment of white on white. Green and purple neon behind the sign provide contrast in the form of a colored glow for a subtle yet fabulous effect.


paakoCoordinate, rather than compete, with strong architecture.

The Paa-Ko Ridge Golf clubhouse features a stately circular entry, which complicated the sign design due to its curved face. We pared the Paa-Ko logo down to its simplest form, and applied the letters separately to accommodate the curve. Care was taken to balance the proportions of the lettering to the building.



Make it pretty.

Since we had a pretty logo and an attractive building, we had fun simply juxtapositioning the two for a pleasing result.



Maintain and enhance historic structures.

As a designated historic site, Hotel Parq Central had strong restrictions on its sign options. Using a classic old font, we carefully balanced the size and location of the freestanding lettering on the upper building facade. A streetside monument reinforces the brand image.


It’s a Good Sign

seasons_signAs a highly successful Albuquerque real estate magnate once said, “All you need is a good sign.” At last, Seasons Rotisserie and Grill can attract the attention of all those Old Town passersby with their new, larger, well designed and lit sign on Mountain Road. Studio Hill designed the new larger sign to coordinate with the architecture and to attract attention, day or night. Sign on!