Albuquerque Rapid Transit
ART IS ROUTE 66
Route 66 not only connected Chicago and L.A - It connected a nation and spawned the greatest cultural byway this country has ever known. On a local level, ART will connect our unique cultural neighborhoods and drive economic growth.ART IS FOR EVERYONE
Albuquerque Rapid Transit will change the face of public transit in Albuquerque and provide effective, green, mass transit for the future.
Our brand development process analyzed the unique benefits of ART and inspired the tagline, "Connecting People, Creating Place, Driving Opportunity."
Connecting People, Creating Place, Driving Opportunity
OLD IS NEW AGAIN
Working with the mayor's directive to create a retro Route 66 feel, we created a logo based on old motel signs, and developed it into iconic signage to identify station stops along Central. The retro feel spilled over onto the bus design as well. We cooked up the first ever city bus with LED neon strips over a silver metallic background, creating the feel of a rolling diner. The website dispenses extensive information in a bright, easy to navigate format. A collection of coordinated print material covers every topic from basic facts to business assistance programs.
Proposed Bus Design
"Rarely does superior creativity and outside the box thinking in branding and communication line up with cost effectiveness and meeting deadlines - in Studio Hill's case it does every time."
Dayna Crawford, Albuquerque Rapid Transit