BUILDING OUT A BRAND

Continued growth and success motivated the law firm of Robles, Rael & Anaya to expand their existing office space at 500 Marquette. They realized this was a perfect opportunity to develop a corporate brand, and to express it through the design of the new office space.


Studio Hill worked with the partners to uncover story after story of RRA’s passion to win cases for their clients, willingness to go the extra mile, and the legacy of their legal skill and expertise. The resulting brand provides a sense of confidence that the client’s legal battle will result in the best possible outcome.


This brand informed the interior space through the use of strong, dark colors and solid, natural materials to represent the power and strength of RRA’s approach to practicing law. This was balanced with the use of light accents and metals for an inviting atmosphere. RRA’s navy corporate color grounded the space, and their 3 bar logo is repeated in subtle ways throughout including a 3Form panel wall, a bespoke conference table and artwork in the lobby. Custom artwork by S.M. Chavez was commissioned to bring in a comforting sense of nature and to unite the interior elements.

BE RESPONSIVE!

Fundamental Rules of Website Design
Number 1

“Be Responsive” doesn’t mean replying when you are spoken to. It refers to the ability of your website to scale up or down, depending on the viewer’s monitor size. It means that your site will automagically rearrange itself to work as well on a mobile phone as a full size desktop computer.

Not only do responsive sites improve legibility and usability for mobile users, who now account for more than 50% of internet traffic. In addition, Google rewards responsive sites with higher search engine rankings.

You can test your site to see if it is responsive by minimizing the window size on your monitor, and/or by viewing it on your phone. If it is not responsive, it may be time for a new website.

Stay current and join the responsive crowd!

Studio Hill Designs for Adventure – An Exciting New Brochure!

Looking for adventure? Look no further than the 44 page guidebook we crafted from the ground up for Specialized IRA Services. This hefty tome is printed on #120 cover and smartly coil bound for quick reference. SIS wanted to target a younger, adventurous demographic who are not afraid to carve their own financial path. This fun-to-read reference book gets them off to a running start.

Studio Hill Brochure Design

The award goes to…

design that wins awards

Dayna Crawford, Deputy Director, Project Manager for ART and Sandy Hill of Studio Hill Design

While many this weekend were comfortably curling up on the couch to watch the Oscars we packed our bags and headed to Florida. There, in Tampa, we were thrilled to collect our 1st Place Adwheel Award for ART (Albuquerque Rapid Transit) from the American Public Transportation Association. We learned a ton about transit and the weather wasn’t even half bad. Ok… the weather was awesome!

Ybor City, Tampa, Florida

Ybor City, Tampa, Florida

Award Winning Design from Studio Hill

Studio Hill Design is pleased to announce that in conjunction with the City of Albuquerque Transit Department we have won a First Place Award in the 2017 Annual AdWheel Awards competition. The competition, sponsored by the American Public Transportation Association, accepts entries from municipalities across the country.

The winning entry for Best Marketing and Communications Educational Effort will be presented at American Public transportation Association’s 2017 Marketing & Communications Workshop in Tampa, Florida, Tuesday, February 28th. Don’t forget your swimsuit!

Stone Age Climbing Gym reaches the summit with a new website by Studio Hill Design

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Albuquerque’s gathering place for the New Mexico climbing community would be stoked if you took a look at their new website – and so would Studio Hill Design. The indoor climbing gym is on the cutting edge of facilities across the Southwest and now clearly stems the gap on the web too. Fully responsive and optimized for both mobile and desktop, the website doubles down on the welcoming environment of their brick and mortar. On the technology side, the website utilizes the endless flexibility of the WordPress CMS and seamlessly integrates RockGym Pro to allow climbers to book classes and schedule events. clip in and check it out. http://www.climbstoneage.com

Studio Hill Designs Websites with Heart

nmhi_webNew Mexico Heart Institute, the largest private cardiology practice in the state of New Mexico, has unveiled a complete redesign and rebuild of their website www.nmhi.com. Developed by none other than Albuquerque’s Studio Hill Design, the new website puts the patient experience front and center. The new site presents a fresh, friendly face for NMHI, and welcomes viewers with a simple and intuitive navigation experience.

With various custom built tools running a complicated but sleek backend, the site delivers simple and easy access to patient information and resources while allowing for easy in-house updates.

Studio Hill Design is proud to be a part the effort of NMHI to keep New Mexico hearts happy and healthy.

Studio Hill Design in the News… Albuquerque Business First interviews Sandy Hill

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Mike English of Albuquerque Business First took a left turn into our Downtown Albuquerque studio office to find out what it takes to make a perfect website and what it takes to make a successful 30 year career in marketing and branding. The interview can be read in the current issue of Albuquerque Business First or online via the link below.

Here are some excerpts from the article:

Sandy Hill’s marketing career covers more than 30 years in Albuquerque. As the owner of Studio Hill Design, which she started in 1986, she guides the company’s branding and web design efforts as well as everything from logos to interior design. She spoke with Business First about how her company helps clients discover the core of who they are and what they want from their website.

Your design career predates websites, if I might note. How does web design relate to other kinds of design?
It’s true. We not only predate websites, we also predate computers — think Xacto knives and rubber cement. But basically, the same principles still apply and they apply across all mediums. What I tell our web-design clients, who might be comparing us to other tech firms, is that we’re a marketing firm and a design firm. Our goal is to go in and see what is unique about the client, learn about their target audience and make a connection. Websites are just the vehicle that carries the same kind of messaging that we’ve always created.

What makes a good website, here in 2015?
All of the above: making a connection, providing value, speaking to the viewer and not just yourself. There’s a book around here we all had to read called “Don’t Make Me Think.” It explains that if someone needs to muck around on your website to find things, that’s not good. It needs to be simple and straightforward, easy to understand, easy to navigate and it needs to make a dynamic connection with the viewer right away.

How do you work with clients to identify what they want from their website?
We run everyone through our branding questionnaire, which is probably 12 questions, from asking them to describe their company in one sentence to what their target market is, what their goals are, all of that. The magic comes when we can get to their unique value. That’s why we do so much listening. It’s just like human beings: When we look in the mirror we cannot see ourselves objectively. Companies are that way too. We’re too close to see ourselves. I think that’s the beauty of having a company like ours come in, because we know how to look and listen and sort and separate out the magic of a company compared to what all their competitors might be doing. That’s the core truth we build the marketing message on. The super fun part then is to figure out how to communicate that.

Read the full interview here…