The first ART bus rolled into ABQ this week. The exterior and interior design was created by Studio Hill Design as part of the overall ART brand development. Check out the news report below. Next up … station signage.
Branding is possibly the most overused and least understood term in modern business. At Studio Hill, we simply define branding as the sum of the perceptions and experiences people have of your company. Our goal is always to define and strengthen our clients’ brands. That’s why, years ago, we expanded our design offerings and developed Interior Branding. A critical key to building a strong brand is to bring all perceptions of your company into alignment. What could be a more powerful experience of your brand than when someone walks through your door? At this point, they are literally immersed in your brand – for better or worse!
With standout Interior Design and Branding, customers will be inspired and more inclined to work with you.
Many companies understand and value the importance of a great logo and website, but their office space is drenched in beige and filled with generic furniture from “business interior” land (interpreted: overpriced and boring.) Throw in a lobby logo sign and a couple of plants and call it good.
Your visitors AND your employees deserve more than this. Why not use your physical space as a palette, a message board, to tell the world what your organization is all about? The opportunities to maximize your space are nearly endless, as indicated by these examples of Studio Hill’s Interior Branding below:
Consider these interior elements:
Color: Does it feature and/or coordinate with your corporate identity colors? Or could your space be anyone’s office? Does it say something unique about your company? Does it exude a unique, welcoming vibe? Is it a place you feel good about coming in to?
Signage: This is an obvious opportunity to reinforce your brand. Showcase your logo as a gorgeous, 3D lobby sign in a prominent location.
Quality of materials and finishes: It has been said, “Anything you do reflects everything you do.” If you skimp on quality in your space, customers will know that you skimp in other places, too. This need not be expensive. It just requires attention to detail.
Overall design quality and ambiance: Is your space purposeful and well thought-out? Or did it fall together over time with no real plan? Again, you can show visitors that you care about the details and you value quality.
Lighting: Is it welcoming or off-putting? Is the light sufficient for a good work environment, yet easy on the eyes? And the scariest question of all … does it consist of only of plastic covers over florescent tubes? There’s a world of opportunity for improvement!… Especially with new energy saving, long lasting LED options.
Reception desk: The first impression when they walk through the door! Does it instantly convey your company personality and exude a professional, welcoming vibe?
Lobby area: Your guests will spend their first minutes here, getting a feel for your company. What do you want that feel to be?
Break room: Often the most overlooked space in the office. Do you want your employees to feel valued? Give them a great space! It will build loyalty and camaraderie.
And this is just the beginning.
With standout Interior Design and Branding, customers will be inspired and more inclined to work with you. Employees will be happier and more productive, as well as being proud of the place they work. And you will have the satisfaction of knowing you finally have all your branding ducks in a row. Interior Branding offers a prime opportunity to exude your organization’s unique DNA, and to let your visitors know what is so special about you. Don’t hide your light from the world… shine out!
Check out some additional examples of Studio Hill Design’s Interior Branding in action, and decide if your space measures up.
*Don’t feel bad if you are unfamiliar with this term. We invented it.
Albuquerque Rapid Transit signs designed by Studio Hill Design are in full production. Lighting and paint are next.
Fundamental Rules of Website Design
“Be Responsive” doesn’t mean replying when you are spoken to. It refers to the ability of your website to scale up or down, depending on the viewer’s monitor size. It means that your site will automagically rearrange itself to work as well on a mobile phone as a full size desktop computer.
Not only do responsive sites improve legibility and usability for mobile users, who now account for more than 50% of internet traffic. In addition, Google rewards responsive sites with higher search engine rankings.
You can test your site to see if it is responsive by minimizing the window size on your monitor, and/or by viewing it on your phone. If it is not responsive, it may be time for a new website.
Stay current and join the responsive crowd!
Looking for adventure? Look no further than the 44 page guidebook we crafted from the ground up for Specialized IRA Services. This hefty tome is printed on #120 cover and smartly coil bound for quick reference. SIS wanted to target a younger, adventurous demographic who are not afraid to carve their own financial path. This fun-to-read reference book gets them off to a running start.
Anthony has joined our team to help bring order to the chaotic world of accounting and front office tasks. We are happy he is here and so are our clients. Thanks for the hard work Anthony!
Caution: Illustrator at Work! Yes. We do in-house illustration. Within the next few weeks Studio Hill Design will be delivering fresh batch of menus to Thunder Road Steakhouse and Cantina at Route 66 Casino. The menus are offset printed on newsprint for a newsletter like feel. We love seeing these roll off the webpress! Let’s do shots!
While many this weekend were comfortably curling up on the couch to watch the Oscars we packed our bags and headed to Florida. There, in Tampa, we were thrilled to collect our 1st Place Adwheel Award for ART (Albuquerque Rapid Transit) from the American Public Transportation Association. We learned a ton about transit and the weather wasn’t even half bad. Ok… the weather was awesome!
Studio Hill Design is pleased to announce that in conjunction with the City of Albuquerque Transit Department we have won a First Place Award in the 2017 Annual AdWheel Awards competition. The competition, sponsored by the American Public Transportation Association, accepts entries from municipalities across the country.
The winning entry for Best Marketing and Communications Educational Effort will be presented at American Public transportation Association’s 2017 Marketing & Communications Workshop in Tampa, Florida, Tuesday, February 28th. Don’t forget your swimsuit!