Category: Interior Branding

Studio Hill Design has you covered… in wallpaper.

We wear a lot of hats around here. One of them is Interior Branding*. And one of our favorite elements of Interior Branding is the design of custom wallpaper. From floor to ceiling, we can create custom walls that tell your story.

From maximum impact to subtle nuance, our custom wall treatments make a powerful statement about your business. And beyond walls, we can expand your interior brand into your entire space, immersing all who enter in your unique culture. Our clients have found that letting us create their interiors has improved everything from their bottom line to their employees’ morale.

A first impression is everything. Maximize it.

*Interior Branding tells the story of your company’s brand culture. Your brand’s history, style and vision are illustrated using integrated graphic elements and interior design features. This creates a powerful brand experience for all who enter your space, from customers to employees.
 


Wallpaper design illustrating the progression of manufacturing history for New Mexico MEP.
 


The wallpaper at Specialized Trust Services mirrors the “Field Guide”, a promotional book designed by Studio Hill Design.
 


The inviting break room for employees at Meyners+Company. We named it “Meyners Diner,” and its purpose was to help attract more young recruits into the workforce.
 


Putting our money where our mouth is, wallpaper in our own office illustrating a quote by Milton Glaser: To design is to communicate clearly through whatever means you can control or master.
 

We’ve got our clients covered – in wallpaper

 
New Mexico MEP’s brand new office needed a little customization to make it uniquely their own. Studio Hill designed and created manufacturing-themed wallpaper to coordinate with the paint and flooring we had chosen for the space. The splashy result cheers up everyone who passes by while simultaneously building the MEP brand.

What the heck is Interior Branding?*

Branding is possibly the most overused and least understood term in modern business. At Studio Hill, we simply define branding as the sum of the perceptions and experiences people have of your company. Our goal is always to define and strengthen our clients’ brands. That’s why, years ago, we expanded our design offerings and developed Interior Branding. A critical key to building a strong brand is to bring all perceptions of your company into alignment. What could be a more powerful experience of your brand than when someone walks through your door? At this point, they are literally immersed in your brand – for better or worse!

With standout Interior Design and Branding, customers will be inspired and more inclined to work with you.

Many companies understand and value the importance of a great logo and website, but their office space is drenched in beige and filled with generic furniture from “business interior” land (interpreted: overpriced and boring.) Throw in a lobby logo sign and a couple of plants and call it good.

Your visitors AND your employees deserve more than this. Why not use your physical space as a palette, a message board, to tell the world what your organization is all about? The opportunities to maximize your space are nearly endless, as indicated by these examples of Studio Hill’s Interior Branding below:

Consider these interior elements:

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Color: Does it feature and/or coordinate with your corporate identity colors? Or could your space be anyone’s office? Does it say something unique about your company? Does it exude a unique, welcoming vibe? Is it a place you feel good about coming in to?

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Signage:
This is an obvious opportunity to reinforce your brand. Showcase your logo as a gorgeous, 3D lobby sign in a prominent location.

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Quality of materials and finishes: It has been said, “Anything you do reflects everything you do.” If you skimp on quality in your space, customers will know that you skimp in other places, too. This need not be expensive. It just requires attention to detail.

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Overall design quality and ambiance:
Is your space purposeful and well thought-out? Or did it fall together over time with no real plan? Again, you can show visitors that you care about the details and you value quality.

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Lighting: Is it welcoming or off-putting? Is the light sufficient for a good work environment, yet easy on the eyes? And the scariest question of all … does it consist of only of plastic covers over florescent tubes? There’s a world of opportunity for improvement!… Especially with new energy saving, long lasting LED options.

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Reception desk: The first impression when they walk through the door! Does it instantly convey your company personality and exude a professional, welcoming vibe?

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Lobby area: Your guests will spend their first minutes here, getting a feel for your company. What do you want that feel to be?

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Break room:
Often the most overlooked space in the office. Do you want your employees to feel valued? Give them a great space! It will build loyalty and camaraderie.

And this is just the beginning.

With standout Interior Design and Branding, customers will be inspired and more inclined to work with you. Employees will be happier and more productive, as well as being proud of the place they work. And you will have the satisfaction of knowing you finally have all your branding ducks in a row. Interior Branding offers a prime opportunity to exude your organization’s unique DNA, and to let your visitors know what is so special about you. Don’t hide your light from the world… shine out!

Check out some additional examples of Studio Hill Design’s Interior Branding in action, and decide if your space measures up.

*Don’t feel bad if you are unfamiliar with this term. We invented it.

BUILDING OUT A BRAND

Continued growth and success motivated the law firm of Robles, Rael & Anaya to expand their existing office space at 500 Marquette. They realized this was a perfect opportunity to develop a corporate brand, and to express it through the design of the new office space.


Studio Hill worked with the partners to uncover story after story of RRA’s passion to win cases for their clients, willingness to go the extra mile, and the legacy of their legal skill and expertise. The resulting brand provides a sense of confidence that the client’s legal battle will result in the best possible outcome.


This brand informed the interior space through the use of strong, dark colors and solid, natural materials to represent the power and strength of RRA’s approach to practicing law. This was balanced with the use of light accents and metals for an inviting atmosphere. RRA’s navy corporate color grounded the space, and their 3 bar logo is repeated in subtle ways throughout including a 3Form panel wall, a bespoke conference table and artwork in the lobby. Custom artwork by S.M. Chavez was commissioned to bring in a comforting sense of nature and to unite the interior elements.