In case you hadn’t noticed, it is just about holiday time. Hopefully, you have already begun to implement a marketing strategy for this busy time of year. It is your opportunity to see your bottom line to go from red to black. In this this tight economy, it is more important than ever that you get your word out there early and with a clear goal; to continue to serve your current client base with the quality they have come to expect from your services and to acquire new clients for the coming year. Here are three simple steps to get you started.
- Create an email and/or mailer offering winter a promotion to all your customers.
- Send follow up letters for unaccepted proposals. Find all the proposals that you created in the last 6 months that were not accepted and re-market the proposal offering a winter discount for the work to be done during the month of January.
- Reactivate old clients. Find all the customers in your database that haven’t requested services in a year or more and send them a winter special.
The holiday season is a great time to reach out without some of the awkward peskiness that can occur at other times of the year.
But you need to start now!
And remember, step up your customer service. You can really stand out during this potentially stressful time of year by providing a quick and understanding response time.
If you need more ideas, call us. It’s that simple.
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Over the years, Studio Hill Design has built a lot of websites – many of them in WordPress. Powering over 60 million sites worldwide, WordPress has become one of the world’s best blogging and CMS platforms available. But, if you cannot remember the last time you updated the core software that runs your website, you could be facing security risks while at the same time missing out on key upgrades and functionality such as increased SEO.
83% of hacked WordPress sites are not upgraded. Unless you are running the most current version of WordPress you should be concerned.
Your website is an ongoing investment that should be secure and we want to assure that happens – seamlessly. Updating your website yourself can cause errors and damage to your website if you are behind on updates. We recommend that someone who knows your website and knows the issues that can arise from updating WordPress do the update for you.
We, of course, would be happy to evaluate your website for you if you think your site might be at risk. Regardless of what platform your website is running, keep it up to date. Protect your investment.