Category: Marketing

MurosABQ.com in the News

Take a look at this awesome television report from local station KRQE about why we built MurosABQ.com Thanks for the sweet report by Allison Martinez.

ALBUQUERQUE, N.M. (KRQE) – Murals are everywhere around Albuquerque, and now there’s a website highlighting the best of them and helping you find them.

“There’s something just so artsy about here, I just love driving through,” said muralist Amelia Richardson. “You get to see so many murals and so many mosaics that you don’t get anywhere else.”

Portraying everything from nature and tradition, to history and religion, there’s an abundance of murals around Albuquerque.

Read the article from KRQE here…

Downtown Albuquerque Arts & Cultural District Logo


Thank you, Downtown Albuquerque Arts & Cultural District for trusting Studio Hill with your logo project!

Our goal was to create a fun, accessible brand identity that encompasses the breadth of arts + culture goings-on in the downtown district.

Let’s all support our dynamic local art scene!

The Arts & Cultural District creatively supports the arts and culture ecosystem of Downtown Albuquerque. They magnify the reach and capacity of innovative organizations and individuals, forging a vibrant and prosperous downtown community for everyone.

What the heck is Interior Branding?*

Branding is possibly the most overused and least understood term in modern business. At Studio Hill, we simply define branding as the sum of the perceptions and experiences people have of your company. Our goal is always to define and strengthen our clients’ brands. That’s why, years ago, we expanded our design offerings and developed Interior Branding. A critical key to building a strong brand is to bring all perceptions of your company into alignment. What could be a more powerful experience of your brand than when someone walks through your door? At this point, they are literally immersed in your brand – for better or worse!

With standout Interior Design and Branding, customers will be inspired and more inclined to work with you.

Many companies understand and value the importance of a great logo and website, but their office space is drenched in beige and filled with generic furniture from “business interior” land (interpreted: overpriced and boring.) Throw in a lobby logo sign and a couple of plants and call it good.

Your visitors AND your employees deserve more than this. Why not use your physical space as a palette, a message board, to tell the world what your organization is all about? The opportunities to maximize your space are nearly endless, as indicated by these examples of Studio Hill’s Interior Branding below:

Consider these interior elements:

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Color: Does it feature and/or coordinate with your corporate identity colors? Or could your space be anyone’s office? Does it say something unique about your company? Does it exude a unique, welcoming vibe? Is it a place you feel good about coming in to?

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Signage:
This is an obvious opportunity to reinforce your brand. Showcase your logo as a gorgeous, 3D lobby sign in a prominent location.

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Quality of materials and finishes: It has been said, “Anything you do reflects everything you do.” If you skimp on quality in your space, customers will know that you skimp in other places, too. This need not be expensive. It just requires attention to detail.

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Overall design quality and ambiance:
Is your space purposeful and well thought-out? Or did it fall together over time with no real plan? Again, you can show visitors that you care about the details and you value quality.

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Lighting: Is it welcoming or off-putting? Is the light sufficient for a good work environment, yet easy on the eyes? And the scariest question of all … does it consist of only of plastic covers over florescent tubes? There’s a world of opportunity for improvement!… Especially with new energy saving, long lasting LED options.

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Reception desk: The first impression when they walk through the door! Does it instantly convey your company personality and exude a professional, welcoming vibe?

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Lobby area: Your guests will spend their first minutes here, getting a feel for your company. What do you want that feel to be?

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Break room:
Often the most overlooked space in the office. Do you want your employees to feel valued? Give them a great space! It will build loyalty and camaraderie.

And this is just the beginning.

With standout Interior Design and Branding, customers will be inspired and more inclined to work with you. Employees will be happier and more productive, as well as being proud of the place they work. And you will have the satisfaction of knowing you finally have all your branding ducks in a row. Interior Branding offers a prime opportunity to exude your organization’s unique DNA, and to let your visitors know what is so special about you. Don’t hide your light from the world… shine out!

Check out some additional examples of Studio Hill Design’s Interior Branding in action, and decide if your space measures up.

*Don’t feel bad if you are unfamiliar with this term. We invented it.

Studio Hill Designs for Adventure – An Exciting New Brochure!

Looking for adventure? Look no further than the 44 page guidebook we crafted from the ground up for Specialized IRA Services. This hefty tome is printed on #120 cover and smartly coil bound for quick reference. SIS wanted to target a younger, adventurous demographic who are not afraid to carve their own financial path. This fun-to-read reference book gets them off to a running start.

Studio Hill Brochure Design

The award goes to…

design that wins awards

Dayna Crawford, Deputy Director, Project Manager for ART and Sandy Hill of Studio Hill Design

While many this weekend were comfortably curling up on the couch to watch the Oscars we packed our bags and headed to Florida. There, in Tampa, we were thrilled to collect our 1st Place Adwheel Award for ART (Albuquerque Rapid Transit) from the American Public Transportation Association. We learned a ton about transit and the weather wasn’t even half bad. Ok… the weather was awesome!

Ybor City, Tampa, Florida

Ybor City, Tampa, Florida

Award Winning Design from Studio Hill

Studio Hill Design is pleased to announce that in conjunction with the City of Albuquerque Transit Department we have won a First Place Award in the 2017 Annual AdWheel Awards competition. The competition, sponsored by the American Public Transportation Association, accepts entries from municipalities across the country.

The winning entry for Best Marketing and Communications Educational Effort will be presented at American Public transportation Association’s 2017 Marketing & Communications Workshop in Tampa, Florida, Tuesday, February 28th. Don’t forget your swimsuit!

Studio Hill Design in the News… Albuquerque Business First interviews Sandy Hill

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Mike English of Albuquerque Business First took a left turn into our Downtown Albuquerque studio office to find out what it takes to make a perfect website and what it takes to make a successful 30 year career in marketing and branding. The interview can be read in the current issue of Albuquerque Business First or online via the link below.

Here are some excerpts from the article:

Sandy Hill’s marketing career covers more than 30 years in Albuquerque. As the owner of Studio Hill Design, which she started in 1986, she guides the company’s branding and web design efforts as well as everything from logos to interior design. She spoke with Business First about how her company helps clients discover the core of who they are and what they want from their website.

Your design career predates websites, if I might note. How does web design relate to other kinds of design?
It’s true. We not only predate websites, we also predate computers — think Xacto knives and rubber cement. But basically, the same principles still apply and they apply across all mediums. What I tell our web-design clients, who might be comparing us to other tech firms, is that we’re a marketing firm and a design firm. Our goal is to go in and see what is unique about the client, learn about their target audience and make a connection. Websites are just the vehicle that carries the same kind of messaging that we’ve always created.

What makes a good website, here in 2015?
All of the above: making a connection, providing value, speaking to the viewer and not just yourself. There’s a book around here we all had to read called “Don’t Make Me Think.” It explains that if someone needs to muck around on your website to find things, that’s not good. It needs to be simple and straightforward, easy to understand, easy to navigate and it needs to make a dynamic connection with the viewer right away.

How do you work with clients to identify what they want from their website?
We run everyone through our branding questionnaire, which is probably 12 questions, from asking them to describe their company in one sentence to what their target market is, what their goals are, all of that. The magic comes when we can get to their unique value. That’s why we do so much listening. It’s just like human beings: When we look in the mirror we cannot see ourselves objectively. Companies are that way too. We’re too close to see ourselves. I think that’s the beauty of having a company like ours come in, because we know how to look and listen and sort and separate out the magic of a company compared to what all their competitors might be doing. That’s the core truth we build the marketing message on. The super fun part then is to figure out how to communicate that.

Read the full interview here…

Studio Hill Design Ranked Top Web Design Firm – Again

connection-speech-bubbles-blogIn 2013 Studio Hill Design was again reported by Albuquerque Business First to be one of the top grossing web design firms in New Mexico. How does this happen to such a small company? Offering a combination marketing-based website design, graphic design, SEO (Search Engine Optimization), and video production for websites is common place among good web design firms. But we add a little something special. We make connections. Using what our clients have referred to as insightful questioning and intuitive understanding, Studio Hill Design has developed an expertise in discovering and understanding each client’s potential. With this understanding we design websites that create positive, meaningful experiences … that’s how.