Tag: Technology

Before the design – Choosing a URL for your website – 7 Simple Guidelines

th-2Choosing a domain name can be a big deal. Strike that. It IS a big deal. It is akin to choosing your first child’s name or deciding what color to paint the office – Antique White or Dashing Yellow. Because whatever you choose, you, or at least your child, will have to live with it. And in the case of a URL, it can be the difference¬†between pearls and swine. Here are a few quick quidelines to help assure that your website climbs to the top of search results and receives the traffic it deserves.

  1. K.I.S.S. – Keep It Simple Silly – Euphemism aside, your domain choice should be short and easy to hear in a crowded bar – over martinis ideally. Don’t choose something you need to explain. Make it easy for your visitors to type on their mobile devices. Inebriated thumbs and complex domain names are a curse for getting people to your website. The shorter the better.
  2. Use Keywords – The presence of keywords in a domain name affects its page ranking. Sit down and make a list of 5 main keywords and then research them them using the <link> Google Keyword Tool. </link> If you can incorporate a valuable keyword into your domain NATURALLY by all means do it. But not at the cost of making it too complex or too long.
  3. Use .COM – If for some reason your organization requires a .NET, .ORG or any other extension, make sure that you can acquire the .COM as well and redirect it to the domain you would like. Many people, even techies, almost always assume a domain is .COM first and some of them won’t even think of trying another extension. Don’t lock out traffic from these folks. Traffic is vital to the success of your overall business plan.
  4. Make it Intuitive РCreate and fulfill expectations. When you tell someone your domain name they should be able to easily and accurately guess what they will find when they get there. Think of your domain name as your road sign. If you are selling donuts, let people know. Advertise it.
  5. Avoid Hyphens and Numbers – It is just too complicated to explain that ninetofive is really 9to5 or nine-2-five. Spell it out.
  6. Avoid Trends – You need to look at your domain name as an investment over the long term. The equity that you build into it over time needs to be considered. Selecting a URL with vernacular of the moment, that in time will become meaningless, might have you “lol ‘ing” right now, but you’ll be better off with something that will outlast current trends.
  7. Read Between the Words РSeriously. Just learn through example on this one. http://www.boredpanda.com/worst-domain-names/ One of my favorite examples is whorepresents.com, as in Who Represents. Hilarious.

When choosing a URL for your website it is important to keep these basic ideas in mind. But just like anything there is always a caveat and to every rule there is an exception. So if you are getting all worked up and not sure where to turn when it comes to choosing a fitting URL for your business or if you need a fitting website design to go with the awesome domain you just created, let us know. We’d be happy to help.

Whatever you do, don’t name your boy Sue and don’t paint the office¬†Gerbera Mauve.

You will regret it.

Update your Site… Regularly

Apps-system-software-update-iconOver the years, Studio Hill Design has built a lot of websites – many of them in WordPress. Powering over 60 million sites worldwide, WordPress¬†has become one of the world’s best blogging and CMS platforms available. But, if you cannot remember the last time you updated the core software that runs your website, you could be facing security risks while at the same time missing out on key upgrades and functionality such as increased SEO.

83% of hacked WordPress sites are not upgraded. Unless you are running the most current version of WordPress you should be concerned.

Your website is an ongoing investment that should be secure and we want to assure that happens – seamlessly. Updating your website yourself can cause errors and damage to your website if you are behind on updates. We recommend that someone who knows your website and knows the issues that can arise from updating WordPress do the update for you.

We, of course, would be happy to evaluate your website for you if you think your site might be at risk. Regardless of what platform your website is running, keep it up to date. Protect your investment.