In case you hadn’t noticed, it is just about holiday time. Hopefully, you have already begun to implement a marketing strategy for this busy time of year. It is your opportunity to see your bottom line to go from red to black. In this this tight economy, it is more important than ever that you get your word out there early and with a clear goal; to continue to serve your current client base with the quality they have come to expect from your services and to acquire new clients for the coming year. Here are three simple steps to get you started.
- Create an email and/or mailer offering winter a promotion to all your customers.
- Send follow up letters for unaccepted proposals. Find all the proposals that you created in the last 6 months that were not accepted and re-market the proposal offering a winter discount for the work to be done during the month of January.
- Reactivate old clients. Find all the customers in your database that haven’t requested services in a year or more and send them a winter special.
The holiday season is a great time to reach out without some of the awkward peskiness that can occur at other times of the year.
But you need to start now!
And remember, step up your customer service. You can really stand out during this potentially stressful time of year by providing a quick and understanding response time.
If you need more ideas, call us. It’s that simple.