The card is still a concept but judgement has been made on the new logo for Atkinson Law Firm in Albuquerque, New Mexico. Logos concerning law and justice can be challenging. Just about every conceivable cliche from gavels, to courthouses to the scales of justice have been used. Luckily, our client told us upfront that he didn’t want any of that. Instead, we focused on personality and growth. The result is a logo that is welcoming, comforting and optimistic. It is an approachable logo just like Atkinson Law Firm. Primed for growth, we agree with the settlement.