HOTEL PARQ CENTRAL

The reinvention of Memorial Hospital into Hotel Parq Central resulted in a beautiful, upscale boutique hotel in the heart of ABQ's downtown area. With HPC's calming interior spaces and its proximity to green park areas, the brand promise that emerged is Albuquerque's Urban Oasis. SHD took a cue from the existing interior design palette, and created a set of marketing materials which promise quiet elegance in soft hues. There's no hard sell here, just an understated, welcoming materials that work together and blend seamlessly with the reality of the hotel experience.